The ladder
Quiz and plan (free) to Setup Session ($250) to Night Clerk ($2,500 + $350/mo) to Whole Week ($5,000 + $500/mo) to Custom Office ($8,000 to $20,000). Care plans, pages, lead data, classes, coaching, speaking and the Design Shop hang off any rung.
Start with the quiz. The written plan says which rung, if any, is worth buying, and what to leave alone. Nothing here is a menu you have to pick from.
01$0 setup, $0 monthly.
The Week Quiz + Written Plan
In five minutes you see where your week leaks, in dollars, and get a written plan for free.
What you get
- 11 to 13 screens that walk the five flows: inquiry, quote, schedule, invoice, repeat work.
- A dollar figure on each leak, computed from your own volume and job size.
- A one-page plan within seven days: fix first, cost, what it replaces, go-live date.
- One "leave alone" line in every plan: the thing we tell you not to buy.
- One "hand to a person" line where software is the wrong answer.
- A free 30-minute strategy call to walk through the plan.
- Replacesa $99 to $249 paid review, or a $500 agency discovery day.
- Add-onsnone.
- Timelinequiz today, plan within seven days.
- Not includedanything built. The plan is the product here.
02$250 one time.
Setup Session
One working session, and one leak is plugged inside the software you already own.
What you get
- A quote template with day-3 and day-10 follow-ups set to send.
- Invoice reminders at 7, 14 and 30 days.
- A review ask that goes out after each closed job.
- A booking link on your site and in your email signature.
- The recording and a one-page to-do list.
- Replacesa $500 to $1,500 consultant day, or one evening a week of your own.
- Add-onssecond session $250; Care: Hour $100/mo.
- Timelinebooked within five business days, 90 minutes, live before we hang up.
- Not includednew software licenses.
03$2,500 setup + $350/mo. First six installs: $1,500 setup.
Night Clerk: Front Desk + Today
Your own number gets answered, every lead lands in one queue, and you clear it in ten minutes a day.
What you get
- A front desk on your existing number: calls, texts, web chat and email, inbound only.
- A pipeline CRM with a Today queue, one item at a time.
- Drafted replies you approve or edit before they go.
- A booking page tied to your calendar.
- A monthly do-not-call and litigator scrub of your contacts.
- A weekly digest of what came in and what closed.
- A 45-minute training call and a help library.
- Replacesthe $25/hr assistant you don't hire, $4,300/mo full time or $2,150 part time, and the leads at $35 to $160 each you stop buying.
- Add-onssecond number $50/mo; Spanish $100/mo; extra seat $25/mo; Market Pages $1,000 + $100/mo.
- TimelineCRM, chat and email live day one. Texting on your number waits on carrier registration, one to three weeks.
- Not includedoutbound texts or calls to cold numbers. We don't do them.
04$5,000 setup + $500/mo, or two payments of $2,500.
Whole Week
All five flows run without you, from the first call to the review ask.
What you get
- Everything in Night Clerk.
- A quote builder from your price list, with follow-ups that keep going until they answer.
- Scheduling that sends the job to your crew by text and calendar.
- Invoices sent on completion and chased until paid.
- Repeat and review asks on a schedule you set.
- An owner dashboard: money in, money owed, jobs this week.
- One round of changes and two hours of training.
- Replacesa $45,000/yr office manager, or three to four tools at $150 to $400/mo each.
- Add-onsextra integration $500; extra seat $25/mo; Market Pages $1,000 + $100/mo.
- Timelinethree weeks; texting on the carrier's clock.
- Not includedaccounting. We connect to QuickBooks, we don't replace it.
05$8,000 to $20,000 setup + $600 to $1,500/mo.
Custom Office
A back office built around how your company already works.
What you get
- A written spec from the plan, with a fixed price before we start.
- Intake, pipeline, documents, payments and a client portal as scoped.
- A weekly demo you can react to.
- Your source code and data, yours to keep.
- A 90-day fix window after launch.
- Monthly care with a named person.
- Replacesa $30,000 to $80,000 agency build, or a $60,000/yr hire.
- Add-onsextra integration $500 to $1,500 each; rush at 20%.
- Timelinefour to eight weeks.
- Not includedanything outside the spec. It gets a priced change order, never a surprise.
06as above, no setup.
Care plans
Whatever we built keeps running, and small changes get done without a new quote.
What you get
- Keep, $60/mo: hosting, backups, updates, uptime watch, 48-hour fix on anything broken.
- Hour, $100/mo: Keep plus 60 minutes of changes a month, unused minutes roll for 90 days.
- Three, $200/mo: Keep plus three hours, priority queue, quarterly review call.
- Restart, $150 one time: a cancelled build brought back on any plan.
- A monthly note saying what we did.
- Replaces$125 a quarter for maintenance plus $150/hr for every small fix.
- Add-onsextra hour $125.
- Timelineactive the day you pay.
- Not includednew features beyond the hours.
07$1,000 setup + $100/mo.
Market Pages
One page for every area or service you want to be found for, each ending in the quiz.
What you get
- Ten pages written from public data on each area, refreshed monthly.
- Schema, indexing and analytics set up.
- A review widget that updates itself.
- Leads delivered into Today or your CRM.
- A monthly traffic and lead report.
- Replaces$1,500 to $3,000 of agency content, or purchased leads at $35 to $160.
- Add-onsextra page $75; Area Map $450; instant estimate page $500; IDX hookup $500 (agents only, MLS fees extra).
- Timelineten business days.
- Not includedpaid ads.
08$0.45 per record, $750/mo minimum.
Bird Dog: List Enrichment
Your list comes back with owner names, mailing addresses and contact data, scrubbed and ready.
What you get
- Owner match and append on every record.
- Do-not-call and litigator scrub.
- Dedupe against your CRM.
- CSV or direct load into your CRM.
- Monthly refresh on request.
- Replacesdata vendors at $0.75 to $1.50 a record, or a VA at $20/hr.
- Add-onsskip trace $0.25 per record; custom field $100.
- Timelinethree business days.
- Not includedcold texting. The list is for mail, email you have consent for, and calls you make under DNC rules.
09$1,500 build + $500/mo for weekly refreshes, or $250 per one-time refresh.
Bird Dog: Custom List Scraping
A list that does not exist yet, built from public sources you name, delivered clean and refreshed on a schedule.
What you get
- A scraper built for your sources: public directories, permit and license records, listing sites, association rosters, review sites.
- One clean spreadsheet: business, owner or decision maker where public, address, phone, email, website, plus the signal you asked for (new permit, new listing, rating under 4).
- Duplicates removed, dead numbers and bad emails flagged, monthly do-not-call and litigator scrub.
- Refreshed weekly or monthly, with only the new rows marked.
- Delivered to a sheet, your CRM, or straight into the Today queue.
- A written note of each source and what it allows, before we start.
- Replacesa list vendor at $0.50 to $2 a record, or a $22/hr assistant copying names into a sheet.
- Add-onssecond source $500; enrichment of the list (Bird Dog: List Enrichment) at $0.45 a record; delivery into Night Clerk included.
- Timelinefirst list in 5 to 10 business days.
- Not includedsources behind a login, paywall or terms that forbid it, and no cold texts to the cell numbers we find.
10$1,500/mo per vertical.
Bird Dog: Owner Signals Feed
Every week, the owners in your trade and area who are showing signs they'll need you soon.
What you get
- A weekly feed for one vertical and area.
- Signals: permits, new listings, LLC filings, hiring, review spikes.
- Each record scored and enriched.
- Mail and email ready, delivered to Today or a sheet.
- A monthly count of what converted.
- Replaces$1,500 to $3,000/mo for shared leads four competitors also bought.
- Add-onssecond area $500/mo.
- Timelinefirst feed in seven days.
- Not includedappointments. We find them, you win them.
11$1,000/mo + postage.
Homeowner Mail Engine
A letter a month to the owners who fit, with every reply landing in Today.
What you get
- The list, pulled and scrubbed.
- The letter, written and designed.
- Printing and mailing handled.
- A QR code and landing page per letter.
- Reply handling into your queue.
- A monthly report: sent, scanned, replied.
- Replacesa mail house at $1.20 to $2 a piece, plus design, with nothing tracked.
- Add-onssecond letter $400; estimate page $500.
- Timelinefirst mailing in two weeks.
- Not includedtexting the list.
12attendee free with a sponsor code; recording $10. Sponsor: $500 Zoom, $750 in person, $1,500 half day, $2,500 full day, paid by a brokerage, association or vendor. Title companies host the room, lunch and invite list and are never invoiced (TDI Rule P-53).
Lunch & Build
Owners and agents leave the room with one thing set up, over lunch.
What you get
- A 60 to 120 minute hands-on class, laptops open.
- Titles: Texas Texting Class (free), Answer Every Lead, Google Business Profile in an Hour, Quote Follow-Up That Runs Itself, Reviews on Repeat, Banner Set in Canva.
- Sponsor's name on the invite, the slides and the recording.
- Every attendee leaves with the quiz and a plan on the way.
- A recording the sponsor keeps.
- Build Day: half day (two classes) or full day (four classes, lunch break).
- Replaces$20 to $90 class tickets, or a $1,500-a-day trainer.
- Add-onsSetup Session for attendees at $250, booked in the room.
- Timelinebooked three weeks out.
- Not includedCE credit. Courses are pending with TREC and we promise none until approved.
13$200 per hour; Four Office Hours $750.
Office Hours
An hour with a builder who fixes the thing while you watch.
What you get
- A 60-minute recorded session on Zoom.
- A written to-do list within 24 hours.
- Email questions answered for 30 days.
- Four Office Hours: session one writes the plan, two to four build it.
- The recordings, yours.
- Replacesconsultants at $175 to $300/hr with no follow-through.
- Add-onsSetup Session $250.
- Timelinebooked within five business days.
- Not includedbuilding outside the hour. That's a Setup Session.
14$2,500 plus travel; $1,000 on Zoom.
Speaking
A 60 to 90 minute talk where your room leaves with a plan, not a pitch.
What you get
- A talk built for your audience's trade.
- The quiz for every attendee, plans delivered within seven days.
- Slides and recording to the host.
- A follow-up Lunch & Build at the sponsor rate.
- No product pitch from the stage.
- Replacesconference speakers at $5,000 to $10,000.
- Add-onsBuild Day the same day, $1,500.
- Timelinefour weeks notice.
- Not includeda sales pitch.
15as above; Owner Site needs a Care plan.
Design Shop (Zach's team)
The visible parts of your business, built in ten business days.
What you get
- Owner Site, $1,500 + Care: five pages, quiz embed, review widget, schema, analytics, Google Business Profile link.
- Google Business Profile, $500: claim and verify, services, 10 photos, four posts, Q&A, a review QR card.
- Banner Set, $200: covers and profile images for Facebook, YouTube, LinkedIn and Google.
- Area Map, $450: up to 40 markers linked to your pages.
- Site Tune-up, $400: headings, schema, llms.txt, GBP link and the quiz on your existing site.
- Replacesa $3,000 to $6,000 agency site; $500 GBP setups done "the optimal way" with no list.
- Add-onsextra page $75; IDX hookup $500; logo refresh $150.
- TimelineOwner Site ten business days; others five.
- Not includedcopy beyond five pages; paid ads.
BusyOwner